Economía & Negocios

The choice of payment methods through the lens of behavioral economic

Lisana Martinez — 2024-09-27

The present research analyzes the use of electronic payment methods, specifically debit cards, as a means to pay for essential goods purchases in vulnerable neighborhoods in the city of Bahía Blanca, Argentina. The premise supporting the objective of the study lies in the impact of financial tools in terms of financial inclusion, highlighting the individual and social benefits generated in the economy. Qualitative and quantitative tools are employed under the methodology of behavioral economics, obtaining partial study samples through in-depth interviews and surveys to design behavioral interventions aimed at the use of debit cards for the payment of individuals' regular purchases. The results corroborated that the preferred payment method for individuals is cash, and that there are barriers limiting the use of electronic payment methods. The particular study conducted links structural and behavioral barriers allowing for a behavioral intervention linked to the context in which the purchase takes place. The conclusions obtained after the intervention highlight that although the use of debit cards did not specifically increase, the use of electronic wallets did, allowing the percentage of individuals using cash at the time of paying for their purchases to decrease.

GENDER DIVERSITY & DIVIDEND POLICY IN INDONESIA

Mariyah Nabilah Asmaa — 2024-09-27

This research aims to empirically test the influence of gender diversity on the dividend policy in Indonesia. The data from all non-financial companies with 210 firm-year observations are used to see the relationship between gender diversity on the dividend policy. Using fixed effect model, the results show that gender diversity in board of directors does not have a significant effect on dividend policy while gender diversity in board of commissioners have negative and significant effect on dividend policy. This indicates that the female board of commissioners as the supervisory board focuses on using profits earned for company operations to increase company growth which will lead to a reduction in dividend payments.

Prácticas desleales y sus efectos en la industria del acero mexicano

Daira Daniela García González — 2024-09-27

Up until August 2023, twenty-nine steel producers in Mexico have requested the Economic Secretary to investigate unfair trade practices in steel imports. This study explores the impact of these practices on the Mexican steel industry. We analyzed reports of investigations of unfair trade practices published by the National Chamber of the Steel and Iron Industry and conducted interviews with steel producers. Through exploratory data analysis and qualitative open content coding, we found that the importation of steel under unfair trade practices caused a reduction in internal sales ranging from -9% to -23%. Additionally, these practices decreased the operative margin between -6.9% and 57% of the national steel producers, depending on the steel product. On the other hand, the steel industry is highly capital-intensive, and the effects of these practices lead to the generation of idle capacity. The Economic Secretary has applied compensatory duties to counteract the damage and protect the national steel industry. Nevertheless, the effects on industries that use steel as an intermediate good are being questioned. It is necessary to consider alternative solutions that do not rely solely on implementing protectionist measures.

Export and digitization of agro-exporting companies in Lima, Peru, 2023

Sandy Melissa Parque-Flores — 2024-09-27

The agro-export sector in Lima, Peru, is essential to the local economy due to its strategic location and favorable climate. However, to remain competitive and expand internationally, these companies must adapt to new technologies in an increasingly digitized world. The objective of this study was to identify the relationship between exports and digitalization in agroexporting companies in Lima, Peru, 2023. The method used was the cross-sectional quantitative study approach, whose design is non-experimental, it is also correlational in scope, a survey-type instrument was used to 130 agro-exporting companies in which non-probabilistic, simple random sampling by convenience was used. As a result, it was observed that exports are positively related to the digitalization of agro-exporting companies in Lima, Peru, 2023. It was concluded that if exports increase, digitalization increases in the same proportion.

Situation in America under the perspective of the 5P of Sustainable Development as a tool to guide public policies

José Gerardo de la Vega Meneses — 2024-09-27

The 5Ps of Sustainable Development typically refer to the economic, social, and environmental dimensions of sustainability, namely: People, Prosperity, Peace, Planet, and Partnerships. In this context, the research problem aimed to propose a methodology for assessing the status of Sustainable Development in the Americas based on the 5P framework. This involved utilizing relevant quality indices related to sustainable development, which were developed in recent years from 2020 to 2023, based on their availability. The methodology employed in this research was quantitative, documentary, and descriptive. It utilized strategically selected indices of sustainable development, quantitatively analyzing their results and normalizing them. The goal was to propose a methodology to identify the level of progress in achieving sustainable development in the countries of the Americas. This approach aims to facilitate the replication of such analyses in other geoeconomic contexts.

Marketing de contenido como estrategia de posicionamiento del recurso turístico “Cascada 9 de Octubre”

Kenia Michel Mera Intriago — 2024-09-27

In this article we studied the impact of content marketing as a positioning strategy for the tourist resource "Cascada 9 de Octubre", located in the parish of San Isidro. Through the investigation, it was determined that the tourist destination has great growth potential, due to its position and the tourist service it offers, but it does not have an adequate promotion management, this is because they are unaware of the impact that marketing has. of content. The objective framed in developing an effective content marketing strategy based on the geographical reach and based on the content to position a tourist resource. Within the study, a descriptive analytical investigation was carried out, using a qualitative and quantitative inquiry, while the techniques that were used were a survey questionnaire and an observation sheet to be able to see, analyze the influence of this factor within the canton. San Isidro. For the processing of the information, the statistical program SPSS.v 26 was used, whose reliability was 0.89, the Cronbach's alpha coefficient. In conclusion, the research showed that a content marketing strategy would increase brand recognition, since most of the respondents answered that they view advertising through social networks, in addition to when they decide what type of tourist place to visit they look for information on the internet, to be able to identify which are the products and services that are offered in this way, managing to connect with the destination.

La influencia del contenido visual en el marketing digital para el turismo gastronómico

Jeferson Manuel Trujillo Bazan — 2024-09-27

In the vibrant district of Barranco, the fusion of digital marketing with gastronomic tourism highlights the relevance of visual content in attracting consumers. This qualitative analysis, based on interviews with restaurants that leverage the digital environment, examines how digital marketing strategies can promote both tourism and local economic development. The results emphasize the critical importance of visual content on digital platforms to increase tourist interest, highlighting authenticity and quality as essential elements to convey Barranco’s unique culinary experience. The need for digital marketing strategies that are flexible and adaptable to current trends and changing consumer preferences is discussed. The study concludes that Barranco has considerable potential for the growth of gastronomic tourism, subject to effective management and the implementation of innovative digital marketing strategies. Collaboration among different sectors, along with the promotion of sustainable and authentic practices, is identified as key to the sustained progress of the industry. The creation of a digital gastronomic guide, proactive use of social networks for promotion, encouragement of business collaboration, design of enriching multisensory experiences, and provision of specialized training in digital marketing for entrepreneurs in Barranco’s gastronomic sector are suggested.

Desarrollo de habilidades de escritura científica a través de actividades con apoyo de inteligencia artificial

Magda Alejandra Martínez Daza — 2024-09-27

In Colombia, teacher-researchers have integrated information and communication technologies (ICT) and artificial intelligence (AI) tools such as Chat GPT and Chat PDF, which have transformed the way science education and academic writing are taught to undergraduate students in Higher Education Institutions (HEI). The objective of this research was to systematize the experience in the training of human resources using these technologies. A qualitative methodology was adopted, based on the model of systematization of experiences, which included planning, reconstruction of processes, analysis, interpretation and communication of learning derived from conducting research work. The results revealed that the implementation of AI in Higher Education can significantly improve the quality of research papers, in terms of rhetoric and logical structure, and foster the development of research skills in students. This allows a more efficient management of scientific information and facilitates the conduct of literature reviews, instrument design and copyright recognition. In conclusion, it is important that teacher-researchers possess adequate pedagogical and technological knowledge to maximize the potential of these tools in education, while ensuring academic honesty, data privacy and compliance with ethical and legal regulations.

ANALYSIS OF COUNTRY RISK IN PERU

Andrea Carmen Lidia Ordinola Valdez — 2024-09-27

The research presents the evolution of country risk and Gross Domestic Product in Peru in the period 2007-2021, taking into account 180 observations; with the purpose of focusing the study on two years coinciding with the pandemic; in addition to carrying out an analysis of country risk in the Latin American ranking. The research is pure, with a quantitative descriptive, transversal approach, based on the statistical and econometric analysis of the data extracted from the Central Reserve Bank of Peru and the National Institute of Statistics and Informatics, evaluating the assumption of non-autocorrelation, non-multicollinearity and homoscedasticity.

Control de evasión tributaria y sostenibilidad económica en personas con negocio en el mercado Colonial Center, Bellavista, Callao, Perú, 2022

Alejandro Laguna Silva — 2024-09-27

The research entitled "Control of tax evasion and economic sustainability in people with business in the Colonial Center Bellavista - Callao 2022 market", considered as an objective to establish the correspondence between tax evasion control and economic sustainability in a product market.

The research was applied, quantitative and correlational. The population was made up of people with businesses from the Colonial Center Bellavista - Callao 2022 market. The technique used was the survey, and the instrument used to collect the data was the questionnaire. This instrument made it possible to determine the validity of the instrument, through the judgment of experts, and for this purpose, Cronbach's Alpha Coefficient was used in the tax evasion control questionnaire and in the economic sustainability questionnaire.

The results conclude that there is a moderate positive relationship (α=.784) between tax evasion control and economic sustainability in people with business in the Colonial Center Bellavista - Callao 2022 market. However, there is a clear dissatisfaction with the application of the rules towards users. 92.0% of respondents consider that they are dissatisfied with the knowledge provided by the government about the tax system.

Seguridad y salud ocupacional en la productividad laboral del personal de obra del Grupo Inmobiliario Altitud S.A.C. de Ilo, 2023

Felix Yian Piero Ormeño Collao — 2024-09-27

This research analyzes occupational health and safety and its relationship with the productivity of the personnel of the Villa Primavera Urban Enabling Work of the Company Grupo Inmobiliario Altitud S.A.C. of the city of Ilo, in the year 2023. Objective: Determine how occupational health and safety influences the work productivity of the construction staff of the Company Grupo Inmobiliario Altitud S.A.C. of Ilo, year 2023. Method: Basic type, with an explanatory level and non-experimental design, the study sample consisted of 217 workers, to whom the survey and questionnaire instrument were applied as a technique. Results and conclusions: It will be determined that occupational health and safety influences the work productivity of the construction staff of the Company Grupo Inmobiliario Altitud S.A.C. of Ilo, year 2023. This link, demonstrated by a significance value of less than 0.05 in the Rho-Spearman test, reinforces the theory that effective health and safety practices not only protect workers, but also improve their efficiency. and performance. The positive perception of these practices among employees suggests that investment in a safe and healthy work environment based on compliance with adequate conditions, environmental conditions, a positive work environment, compliance with work requirements, and adequate work organization . of prevention, are crucial factors to increase labor and institutional productivity.

Entrepreneurial behavior

Andrea Mosquera Guerrero — 2024-09-27

Entrepreneurship has been studied from different approaches worldwide, in which research has been carried out on how people respond to global dynamics at the time of undertaking and the factors that stimulate or slow down the performance index in countries. The objective was to systematically review the literature on entrepreneurship studies from the GEM project. The main findings of the studies of entrepreneurial behavior are associated with the importance of the social, legislative, and political context as the basis of behavioral research. In conclusion, it can be said that entrepreneurial intention is a widely studied variable, a difference in the behavior or action of the undertaking. These issues must be investigated in more depth, a reason for generating knowledge that stimulates new forms of global and individual benefits.